The smart move requires you to search a company name before you start working with them. The real story behind Ryma Ltd will be delivered to you as an unembellished account which uses Companies House public records as its foundation instead of recycled guesswork.
Ryma Ltd was a private limited company that operated as an internet-based retailer from its London registration. The company launched its operations in 2019 because of the favorable conditions existing at that time for e-commerce businesses. The complete information about the matter is provided here.
What Was Ryma Ltd?
The UK private limited company named Ryma Ltd started its operations on 13 September 2019. The company operated its registered office from Dephna House, Launchese, 7 Coronation Road, London NW10 7PQ, which served as a co-working hub that early-stage startups used.
The company operated under SIC code 47910, which defined its main business activity as conducting retail sales through mail order and internet channels. The business operated as an online store.
The founding structure was straightforward. Shareholders held limited liability, which protected personal assets from business debts. This is standard setup for UK digital startups entering competitive e-commerce space.
The Market Ryma Ltd Walked Into
The decision to launch the project during autumn 2019 appeared to be beneficial because UK e-commerce showed growth. The initial COVID-19 pandemic brought about a complete acceleration of online shopping. The online shopping market experienced explosive growth during this period. The market showed evidence that new businesses had developed actual business opportunities.
The competition proved to be highly challenging because the main statistical results showed only a small portion of actual competition. Amazon eBay and Argos operated as major players whose size functioned as essential components of their business model. The company established delivery speed requirements together with return policies and pricing information which smaller businesses needed to fulfill but could not achieve without substantial funding.
Ryma Ltd needed to develop multiple business areas at once through price control trust establishment and delivery system development and brand management while operating with minimal resources. The situation requires organizations to maintain their operations in a challenging environment.
How Ryma Ltd Tried to Build Its Business
The company followed a standard DTC direct-to-consumer business model which it used as its operational method. The company produces products which they upload to their website and then they process customer orders through their own system or by using external delivery services. The product range likely included standard products which people use in their daily lives such as lifestyle items and household products and electronic devices.
The public record fails to show three essential elements which include a unique brand identity and a dedicated customer base and all significant achievements which differentiate the company from its competitors. The absence of this element creates an important effect. The business lacks an effective unique selling proposition which leads to increased customer acquisition expenses and decreased customer retention rates that together create a hidden drain on cash resources.
| Key Company Detail | Information |
|---|---|
| Incorporation Date | 13 September 2019 |
| Registered Address | Dephna House, London NW10 7PQ |
| SIC Code | 47910 – Internet/mail order retail |
| Last Accounts Filed | Period ending 30 September 2022 |
| Confirmation Statement | Filed July 2023 |
| Dissolution Date | 19 November 2024 |
What Led to Its Dissolution?
On 19 November 2024, Ryma Ltd was struck off the Companies House register via compulsory strike-off. The company underwent mandatory dissolution because it failed to comply with legal requirements which included submitting annual financial statements and confirmation documents.
The last confirmed filing covered the financial period ending September 2022. A confirmation statement was submitted in July 2023. After that, the paper trail goes quiet. The Companies House office began its strike-off process in late 2024.
The likely combination of factors:
- Failure to file required documents after mid-2023
- Financial pressure from high customer acquisition costs and thin margins
- Inability to scale against dominant e-commerce competitors
- Management disengagement or operational wind-down
One thing is clear: this wasn’t a company that failed spectacularly. It quietly ran out of road.
Is Ryma Ltd Still Active?
The company Ryma Ltd has ceased to exist as an active legal entity. The company dissolved in November 2024 and now exists as a non-active entity in the Companies House register. Any website, social media profile, or third-party directory still listing it as active is either outdated or auto-generated.
The Companies House search tool at companies-house.service.gov.uk provides the most accurate information for checking the current status of UK companies. The information on secondary sites will not provide current data because they take months or years to update their content.
What UK Entrepreneurs Can Take From This
Ryma Ltd’s story isn’t unique—thousands of small UK e-commerce companies dissolve each year for similar reasons. But it does offer some sharp, practical lessons:
- Legal compliance isn’t optional. Missing a filing deadline starts a chain reaction that can end a company. Set calendar reminders. Use an accountant if needed.
- Differentiation must come before scale. Launching fast is easy. Building a reason for customers to return is the hard part that most founders underestimate.
- Cash flow outlasts optimism. A growing market doesn’t mean a growing business. Operating costs—ads, logistics, inventory—compound quickly without strong margin control.
- Verify before you trust. If you’re checking Ryma Ltd because you had a transaction with them or are owed money, file your details with the Insolvency Service and seek independent legal advice.
FAQs About Ryma Ltd
What is Ryma Ltd?
Ryma Ltd was a UK private limited company that sold products online, registered under SIC code 47910 (internet and mail order retail). The company started its operations in September 2019 and ended its business activities in November 2024.
Where was Ryma Ltd based?
The company’s registered address was Dephna House, Launchese, 7 Coronation Rd., London NW10 7PQ—the startup-friendly co-working location in northwest London.
Is Ryma Ltd still trading?
The company Ryma Ltd has ceased to exist because it has been dissolved. The company was deleted from the Companies House register on 19 November 2024 through a mandatory strike-off process.
Why was Ryma Ltd dissolved?
The dissolution process became mandatory because Companies House started the process after the company failed to submit required documents. The business stopped operating because of its financial troubles and its complete shutdown of activities.
Can I check Ryma Ltd’s company history?
Yes. The official Companies House register at gov.uk provides access to all public filings which include incorporation documents and last accounts and the dissolution notice.
Were there any Ryma Ltd reviews or customer complaints?
The company has not released any information about verified customer reviews or documented complaints from customers. The company appears to have operated at a limited scale before ceasing activity.
What should I do if I’m owed money by Ryma Ltd?
If you have an outstanding claim, please contact the Insolvency Service at Gov UK and you should consider consulting a solicitor. Creditors may pursue their rights after a company has dissolved under certain conditions.
The Bottom Line on Ryma Ltd
The timing of Ryma Ltd’s entry into the UK e-commerce market should have secured its success but the company lacked necessary operational strength to maintain its business operations. The company began its operations silently and ended its business through a formal process that lacked any theatrical elements. The company lost its operating license because it failed to meet regulatory requirements not because of any criminal activity or improper conduct.
The facts about Ryma Ltd are available to all researchers who study the company from former customers and suppliers to competitors who study its operations. The company has been dissolved its documents are accessible to the public and its business operations demonstrate how startup ambitions fail when they lack essential support for operating an online retail business in the UK.
